by James Sims | September 9th, 2009
Sofa Snark’s video blog is back just in time for the launch of prime-time’s Fall lineup. The CW kicked things off Tuesday night (ratings) with two juicy teen dramas. First up was the second season of 90210. With a new show runner attached to the program, 90210 has a glossy new look complete [...]
by James Sims | August 18th, 2009
Don’t Forget About Peoria
Nobody puts Peoria, Ill. in the corner — just don’t ask me to find it on a map. After making snide comments about the Central Illinois locale Rocco Landesman, the new chairman of the National Endowment for the Arts, is taking up an offer to check out its theatre scene. Landesman [...]
by James Sims | August 17th, 2009
Broadway Learns to Twitter
Marketing agencies should take note, Broadway’s Next to Normal discovered a novel way to use Twitter for exposure — original content. The New York Times looks at the Twitter campaign launched by Situation Interactive in May for the stage musical. Brian Yorkey, Next to Normal’s book and lyric writer, started twittering a [...]
by James Sims | February 24th, 2009
Variety reports that Warner Bros. TV has joined the ranks of unpatriotic production companies as it opts to flee America for Canada in order to save a buck on “Fringe.” The J.J. Abrams hour-long drama premiered on Fox earlier this year to uncertain ratings but has steadily increased its viewers… [...]