Make Triumph the Insult Dog Jay’s Co-Host
After seemingly endless public fighting and controversy, Conan O’Brien has departed NBC’s “The Tonight Show.”
First hosted by comedian Steve Allen in 1954, “The Tonight Show” has seen many lead the talk show. From Allen and Jack Paar to the venerable Johnny Carson and now O’Brien, the program is full of comic history. Jay Leno reigned as king of “The Tonight Show” from 1992-2009 after nabbing, some would argue “stealing,” the show from David Letterman upon Carson’s retirement.
It hasn’t always been smooth sailing for the show, with ratings dropping and that ill-fated format switch in 1957 to a news-type program. However, there has been a sense of dignity about hosting the legendary broadcast, until now. Who wants a washed up comedian, Leno, to return to late-night with his tail between his legs, besides Jeff Zucker?
With O’Brien departing and Leno set to return as host March 1, NBC is certain to face an uphill climb as it tries wooing back viewers and re-building the dignity of its storied program. Any TV viewer that ditched “Tonight” once O’Brien took over shouldn’t be that hard to get back, pending they haven’t died of old age. No, NBC shouldn’t be concerned about that demographic. It should, however, be nervous about the 18-to-49 demographic — a group O’Brien plays well to.
